Social networking and mobile entertainment

Posted on May 5, 2008
Filed Under Entertainment, Mobile |

Nokia in particular is trying to turn itself into an entertainment-friendly company, much the way Steven P. Jobs has changed Apple’s image with the iPod and iPhone.

Nokia, based in Finland, said it surveyed 9,000 consumers last year and concluded that by 2012 one out of every four consumers will create, edit or share entertainment with friends, instead of getting it from traditional media outlets like television or movie studios.

And that, Nokia executives said, led them to seek out a movie director willing to dabble in mobile video.

“This is not a marketing gimmick,” said Craig Coffey, Nokia’s vice president for North American marketing and a former PepsiCo executive. “The notion of social networking and entertainment is real.”…

This information has been taken from http://www.socialmedia.biz/2008/04/social-networki.html

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